Quantum Fiber Creative Studio

2022-Present

WiFi 7 Release video

Animated hype video designed for Quantum Fiber to announce the release of WiFi 7 at the Consumer Electronics Show in January 2024

Project Duration:

6 weeks from intake to delivery

Project Scope:

  • My team developed and pitched two differing creative concepts complete with storyboards and scripts to senior leadership

  • Pulled a shortlist of music options and VO talent for requesters to consider

  • Collaborate with legal and product team to reach alignment on what language we could use to promote the product

  • Deliver multiple versions that could be used across tactics to promote the product launch

Illustration by Katie Czarnecki (katieczar.com)

Animation by Derek Cuneo (derekcuneo.com)

Local marketing tactics

Field marketers are a joy to work with. They are full of inventive ideas for how to keep the brand name top of mind in everyday life. We’ve made bucket hats, s’mores boxes, and flyers for rodeos.

Activity sheets to put in door-to-door campaigns were a particularly great idea to keep our tactics in homes with small children. We started with Katie’s idea of a virtual reality bear that was floating in his living room. From there, we built the activities and assembled the sheet. The final result is a youthful twist on marketing collateral.

Illustration by Katie Czarnecki (katieczar.com)

Quantum Fiber pride logo

Creative collaboration with the brand team to develop pride logo variations following local requests

Project Duration:

4 weeks from intake to delivery

Project Scope:

  • My team developed and pitched three design options for the pride logo

  • Collaborate with brand team to align the selected version with existing brand guidelines and logo usage

  • Establish new guidelines for usage regarding the logo variation

  • Deliver versions to local marketing teams, social media team, and digital marketing teams

Organic social content

Organic social media content

10-15 new assets delivered on a monthly cadence to be posted on multiple platforms including Facebook, LinkedIn, Instagram, X, and TikTok.

Project Duration:

4 week turn around from kick-off to delivery

Project Scope:

  • Develop monthly briefs with thought starters, new creative directions to trial, and recent posts developed by competitors

  • Run monthly brainstorms with creative team to develop concepts that are product focused, oriented towards customer demographics, and aligned with currently trending content in social media spaces

  • Weekly check in with social media strategy team to receive and incorporate feedback to developing assets

Product focused

Illustration by Katie Czarnecki (katieczar.com)

Animation by Derek Cuneo (derekcuneo.com)

Illustration by Katie Czarnecki (katieczar.com)

Animation by Derek Cuneo (derekcuneo.com)

Illustration by Katie Czarnecki (katieczar.com)

Animation by Derek Cuneo (derekcuneo.com)

Targeted demographics

Illustration by Katie Czarnecki (katieczar.com)

Animation by Derek Cuneo (derekcuneo.com)

Illustration by Katie Czarnecki (katieczar.com)

Animation by Derek Cuneo (derekcuneo.com)

Illustration by Katie Czarnecki (katieczar.com)

Animation by Derek Cuneo (derekcuneo.com)

Internet culture

Illustration by Katie Czarnecki (katieczar.com)

Animation by Derek Cuneo (derekcuneo.com)

Illustration by Katie Czarnecki (katieczar.com)

Animation by Derek Cuneo (derekcuneo.com)

Illustration by Katie Czarnecki (katieczar.com)

Animation by Derek Cuneo (derekcuneo.com)

Gateway Arts

2019-2022

  • Yasmin A.

  • Carmen M.

  • Becky G.

  • Carl P.

  • Mike O.

  • Alexis C.

Coletta Collections

2017-2019

  • Photo by Christine Eckstein

  • Photo by Christine Eckstein

  • Photo by Christine Eckstein

  • Photo by Christine Eckstein

  • Photo by Christine Eckstein

  • Photo by Christine Eckstein

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